[West Palm beach, FL September 13,2024] –ELAINE SMITH, a leader in luxury pillows, is excited to announce the appointment of Julie Daniel as the new Head of Marketing. She joined the company on September 9 and brings a wealth of experience and a fresh perspective to our team.

Daniel comes to us with 20 years of experience in marketing, having most recently served as Senior Vice President of Marketing at Brown Jordan Inc. She has a proven track record of driving successful marketing campaigns, leading cross-functional teams, and delivering measurable results. In this newly created position, she will be responsible for developing and executing innovative marketing strategies and establishing a robust digital infrastructure to drive brand growth and enhance our market presence.

“We are thrilled to welcome Julie to the team,” said Elaine Smith, Founder and CEO “she brings a dynamic blend of creativity, strategic insight, and leadership that will be invaluable as we continue to expand our reach and impact in home furnishings.”

“I am excited to join ELAINE SMITH and contribute to its continued success, I admire Elaine and the business she has built over the past 27 years, her eye for design and attention to detail is evident in every pillow she creates, providing consumers with beautiful options for accessorizing their homes indoor and out,” said Julie. “I look forward to working with the talented team here to drive impactful marketing strategies and engage our customers in new and exciting ways.”

About ELAINE SMITH For almost 25 years, ELAINE SMITH® has led the category of luxury performance pillows. A favorite of interior designers and the hospitality industry, ELAINE SMITH® pillows accessorize the St. Regis, Ritz Carlton, and boutique properties worldwide. Discerning customers can find them at luxury patio and home furnishing stores around the country, and upscale online retailers.

For further information or inquiries, please contact press@elainesmith.com or (561) 863-3333.