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Zachary Hertlein joins ELAINE SMITH® as luxury lifestyle brand continues path of growth

June 17, 2022

With more than 10 years of sales management experience, Zachary Hertlein joins luxury lifestyle brand ELAINE SMITH® as Vice President of Sales, with a plan to drive immediate growth for the brand by developing sales teams, implementing strategy, and cultivating new and existing partnerships.

“Zachary brings expertise far greater than only developing sales teams,” says Elaine Smith, Founder and CEO. “He has a thorough understanding of luxury brands in the outdoor and residential design segments of the industry and works closely with management, customers and sales representatives to collectively reach sales goals and key performance indicators in a way that matches the quality and best in class, professional standards of our brand.”

Hertlein has spent the last 6 years managing sales teams for two luxury outdoor furniture manufacturers, TUUCI and Brown Jordan Company. At TUUCI, Hertlein assumed the role of Regional Sales Manager, overseeing a robust network of sales representatives and dealers across the Southern portion of the United States as well as select national accounts. Most recently at Brown Jordan Co., Hertlein served as National Sales Manager, overseeing both the Retail and Residential Design channels of the business.

“It’s wonderful to join ELAINE SMITH® at this moment of great growth opportunity,” Hertlein says. “I pride myself on developing new and existing business, growing sales teams, and I look forward to building enduring partnerships now to generate tremendous success in the future.”

Based on the premise that living beautifully should be effortless, ELAINE SMITH® develops curated collections in the worlds of indoor and outdoor home décor. Elaine’s own lifestyle and her a passion for art, travel, fashion, and design serve as inspiration for the brand. Classic, but always with a modern point of view, every piece is created to make life more beautiful, with a sense of ease and style.

The ELAINE SMITH® luxury lifestyle brand’s plan for long term growth will continue into 2023 with the addition of many exciting new collections. The first of these will be unveiled at the upcoming Chicago Casual Market.

“The industry relies heavily on working collectively to build concrete foundations with meaningful rapport,” says Hertlein. “First class sales teams that build enduring partnerships, exceed expectations, and prioritize client engagement are your greatest asset. Be their best resource and success will find you. We will be adding more representation to expand our coverage Nationwide in all the key sales channels.”


For over 25 years, ELAINE SMITH® has led the category of luxury performance pillows. ELAINE SMITH® pillows are handcrafted of the highest quality yarns. Woven, not printed—the fabrics are water, fade and stain resistant, pet friendly, and machine washable. A favorite of interior designers and the hospitality industry, ELAINE SMITH® pillows accessorize the St. Regis, Ritz Carlton, and boutique properties worldwide.

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